Bullock Museum Branding

For more than 10 years, the Museum presented a logo meant to emulate a book cover and emphasize its tagline, “The Story of Texas.” While the logo helped establish and anchor the Museum’s brand and identity, the emphasis of the tagline began to confuse the organization’s messaging, overshadow the purpose of the institution and even cause some confusion about the Museum’s name.

Message Workshops helped the Museum better define its audiences, align its messaging internally and externally and identify the Museum’s “known for”. From there, we developed a Message Platform for the Museum that brought a new internal vision and mission for strategic marketing – “The Place to Discover Texan.” As well as a more applicable logomark.