EcoBox Re-Branding

Sam Lee and Dale Malone came looking for some help with their major push for franchise opportunities across Texas and beyond, beginning with a tagline, web site assistance and store signage.

The first thing they did was rename themselves from EconoBox to EcoBox. Smart move. But they missed something huge. The green element to define and drive their business for the next few years. Something they can stake their claim on. Econo means budget and Eco means green. And the word Eco sounds more expensive, so they needed to have a brand that would live up to the new name. During this whole process, another element was missing. Humanizing the business. Boxes come in all shapes and sizes. And the best way to show scale with box sizes was to add a human element. Meet Kiko Knox. She now tells the EcoBox story and sells the boxes. And the newest marketing mantra is to “reduce your cardboard footprint.”