GREG BARTON
Austin San Antonio Intermunicipal Commuter Rail District. What a mouthful that is to say. After months of extensive research and consumer insight, the task at hand was to name the highly-anticipated regional train service from Georgetown to San Antonio that the district would be held accountable to. Add a positioning line, original photography and a Brand Styleguide with all the necessary support materials to launch a brand new service and you have LSTAR, a service of the new Lone Star Rail District.
Hahn Public, Dandy Idea and Sanders\Wingo collaborated to produce all of the immense elements they needed to succeed.
The bummer? The project was dropped after years of hard work and negotiating with state and local entities to make it happen. Another time, maybe?